THIS GROUND-BREAKING PARTNERSHIP IS CELEBRATED AS THE WORLD'S FIRST AUSTRALIAN-BORN COLLABORATION IN PORCELAIN TILE DESIGN, MARKING A SIGNIFICANT MILESTONE IN THE INDUSTRY.
A NIGHT TO REMEMBER.
The launch event, which took place in our recently updated Sydney showroom, attracted a full house of industry professionals, designers, architects, and media. The atmosphere was electric with excitement, guests sipped cocktails while immersing in the Dimora Series. The evening was more than just revealing a new product. It was an opportunity to take the audience on an immersive journey that a designer and manufacturer of this calibre go through when undertaking a collaboration of this kind. Our showroom was transformed into a visual feast, with stunning displays of the new tiles set against a backdrop of captivating lighting and decor. Incredible food and cocktails were on offer, and the night concluded with an aerial dance performance.
AN EXTRAORDINARY PARTNERSHIP.
Rita, Anton and Greg met at Greg Natale’s book launch, he was invited to a tea ceremony in Kaolin’s showroom where the idea of collaborating was born. From its conception to the China launch, the process happened at remarkable speed.
The whole process involved mutual learning and working together to recognize design aesthetics. Greg knew from seeing Kaolin’s capabilities in replicating the
finest marble-look porcelain that Kaolin was capable of translating his ideas into design-forward creations. Greg explained how he encouraged Kaolin in terms of pattern, texture, and colour. Layering his distinctive use of metallic inlays in the tile design, which is Greg’s design DNA, produced amazing results.
Rita elaborated on the technicalities of creating the colour red, and how tricky it is to get the firing and the glaze just right to produce the rich colour. Most of the textures involve complex manufacturing processes, this collaboration represents a fusion of technical expertise and creative genius, resulting in a collection that sets new standards in the industry.
THE IMPACT ON THE INDUSTRY.
This pioneering collaboration is expected to have a lasting impact on the porcelain tile industry, both in Australia and globally. We at Kaolin and Greg Natale have set a new benchmark for innovation and excellence by showcasing the potential of Australian design talent and manufacturing capabilities. The Dimora Series is poised to become a favourite among architects and designers seeking to create sophisticated and stylish interiors.
WHAT’S NEXT.
Looking ahead, the Dimora Series is poised for an exciting future. Following its Sydney debut, it will be distributed through China, with a Hong Kong launch in collaboration with Design Anthology. Greg Natale is set to conduct a masterclass on Yinjispace, a prominent Chinese publication focused on architecture and design. Additionally, together with Dezeen, we will host a customisation design challenge with Greg as a judge. The collaboration will also launch in Bangkok, and a New York project will showcase Altamira, highlighting the series’ versatility and elegance. These initiatives mark the beginning of a dynamic journey for the Dimora Series, promising continued innovation in porcelain tile design.
CONCLUSION
The launch of the Dimora Series by Kaolin Porcelain Surfaces and Greg Natale is more than just a product release; it is a celebration of creativity, innovation, and the spirit of collaboration. This landmark event has not only introduced a stunning new collection to the market but also highlighted the potential of Australian design to lead and inspire in the world of interior design and architecture.
We extend our heartfelt thanks to Daniela Tippett from Casabela for her excellent on-point styling of the venue and to Horgans for contributing their beautiful furniture that added that touch of luxury.